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The Sham of the MSC label
The biggest fishing label´s reality uncovered
Bloom and co-authors from the universities of New York (United States) and Dalhousie (Canada) just published a new study demonstrating that fisheries certified as ‘sustainable’ by the MSC (Marine Stewardship Council) label are mainly industrial ones, often using destructive fishing methods, unlike what suggests the communication deployed by the MSC.
In 1997, a wave of optimism shook the international marine conservation community. This rare event, given that marine ecosystems are only getting more degraded, was caused by the creation of the MSC labelling system. As its name suggests, the ‘Marine Stewardship Council’ label was supposed to ‘guide’ the general public, and in turn the entire fishing industry, towards sustainability. Citizens could finally buy fish “guilt-free”. 20 years later, disillusionment is bitter for the scientists and NGOs who supported the launch and the approach of this ecolabel — initially created by the WWF and food giant Unilever, and which has since then become the world leader in seafood ecolabels.
Critics, shy at first, became more numerous and severe, questioning both the lack of ambition of the label and the application of its standards, as well as the impartiality of the certification process. MSC officials responded to criticisms by repeating that the label warranted that “no destructive fishing practices” were used. An assertion repeated countless times, but never verified.
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